十三水

Lululemon最新季报销售增长24%,中国今年将会再开20家门店

2020-04-07 14:37   来源: 互联网    阅读次数:6048

JIANADALINGXIANDEYUJIAYUNDONGFUZHUANGLINGSHOUSHANGLululemonFABULEJIEZHI2021NIAN1YUE31RIDEDISIJIDUHE2020NIANQUANNIANDEGUANJIANCAIWUSHUJU。BAOKUOJIARIJIDUZAINEIDEDISIJIDUXIAOSHOUEHELIRUNJUNCHAOCHUYUQI,JINGXIAOSHOUETONGBIZENGZHANG24%,DADAO17YIMEIYUAN。DISIJIDU,TONGDIANXIAOSHOUETONGBIXIAJIANG28%,ERMIANXIANGXIAOFEIZHEDEZAIXIAN(DTC)XIAOSHOUZENGZHANGLE92%。


GAIGONGSISHOUXIZHIXINGGUANKAERWEN·MAIKETANGNA(CalvinMcDonald)BIAOSHI:"WOMENDECHIXUZENGZHANGZHENGMINGLELululemonZAIYIQINGZHIQIANHEQIJIANDESHILI。"ZAICHUANGXINDETUIDONGXIA,WOMENHAICHUYUCHENGZHANGDEZAOQIJIEDUAN,ZHEIXIECHUANGXINJIANGWEIWEILAICHUANGZAOGENGDUODEJIHUI。


GUOQUYINIAN,XIAOFEIZHEDUIXIUXIANFUZHUANGDEPIANHAOHEXUQIUDAFUZENGJIA,DANSUIZHEYUANGONGFANGONG,DUIZHENGSHIFUZHUANGDEXUQIUKENENGHUIXUNSUHUISHENG。RANER,CONGLululemonDEYEJIYUQILAIKAN,GAIGONGSIYUJIBUHUISHIQURENHEZENGZHANGSHITOU。

LululemonFABULEZIYIQINGBAOFAYILAIDESHOUFENYEJIZHIYIN。YUJIGAIJIDU(2021NIANDIYIJIDU)DEXIAOSHOUEJIANGZAI11YIMEIYUANZHI13YIMEIYUANZHIJIAN,BENCAINIANDEXIAOSHOUEJIANGZAI55.5YIMEIYUANZHI56.5YIMEIYUANZHIJIAN,GAOYUYUQI;2021CAINIANDEXISHIHOUMEIGUSHOUYIYUJIZAI6.1MEIYUANZHI6.25MEIYUANZHIJIAN,ERDIAOZHENGHOUXISHIHOUMEIGUSHOUYIWEI6.45MEIYUAN,DIYUYUQI。


SHUBAIJIALululemonSHITIDIANSHOUDAOLEZHEIYILIUXINGBINGDEYINGXIANG。ANGUDINGHUILVJISUAN,TONGDIANDISIJIDUDEXIAOSHOUETONGBIXIAJIANGLE29%,CHAOGUOLEConsensusMetrixDEYUQI,ZHEIYIWEIZHEXUDUOXIAOFEIZHERENGZAIJIAZHONG。


ZAIYIQINGBAOFAZHIQIAN,LululemonBIAOSHI,TAJIANGTONGGUOHUODONGHEKECHENGXIYINXIAOFEIZHEJINRUSHANGDIAN,YITIGAODIANMIANXIAOLIANG。KAERWEN·MAIKETANGNA(CalvinMcDonald)ZAIYICIDIANHUAHUIYISHANGBIAOSHI,TARENGJIHUAJINNIANKAISHE40ZHI50JIAMENDIAN,QIZHONG20JIAZAIZHONGGUOKAISHE。


Lululemon for Mirror,YIJIAQUNIANSHOUGOUDENIUYUEJIANSHENQICAIZHIZAOSHANG


QIANJINGSHILEGUANDE(XIANGJIANHUALIDEBAOGAO):


LululemonSHOUGOULEZHIHUIXINGJIANSHENGONGSIMirror),GAIGONGSICHENGLIBUDAOLIANGNIAN,HAOZI5YIMEIYUAN,BINGJIHUAZAIJINNIANNIANDIQIANJIANGGAIPINGTAISHANGDESHISHIKECHENGSHULIANGZENGJIALIANGBEI。TAHAIJIANGBAZHEIXIANGFUWUDAIDAOJIANADA。

LululemonDUIZAIXIANYEWUDETOUZIZAIJIARIJIDEDAOLEHUIBAO。DISIJIDU,ZAIXIANXIAOSHOUTONGBIZENGZHANG94%,ANGUDINGHUILVJISUANZENGZHANGLE92%。ZHUANZHUYUDIANZISHANGWUYEWUDEFAZHANSHILULUNINGMENG2023NIANDE"SANDAZENGZHANGMUBIAO"ZHIYI。ZHEISANGEMUBIAOSHI:NANZHUANGYEWUFANFAN,DIANZISHANGWUYEWUFANYIFAN,GUOJIYEWUZENGZHANGSANBEI(XIANGJIAN"HUALIZHI"BAOGAO):


LululemonCEOJIESHILEZUIXINCAIWUYEJIDESANGEYAODIAN:ZHONGGUOSHICHANG、DIANZISHANGWU、JINGXIANG)。GAIGONGSIBIAOSHI,TATIQIANSANNIANSHIXIANLEDIANZISHANGWUYEWUMUBIAO。MUQIAN,LululemonZHENGZAI"TONGYITIAN"ZAI9GESHICHANGCESHISHUI。


YIQINGYIDAOZHIQUANQIUBUFENDIQUJIZHUANGXIANGDUANQUEHEGANGKOUYONGDU,LululemonYESHOUDAOYINGXIANG,BINGZHENGZAIKONGYUNBUFENCHANPINYIMANZUXUQIU。GAIGONGSISHOUXICAIWUGUANMIGANFULANKE(MeghanFrank)BIAOSHI,ANGGUIDEYUNSHUFANGSHIJIANGDILELIRUNLV,BINGJIANGCHIXUDAOBENJIDU。


JIEZHI2021NIAN1YUE31RI,JIEZHI2020NIANCAIZHENGNIANDUDISIJIDU,LululemonDEZHUYAOCAIWUSHUJURUXIA:


JINGXIAOSHOUETONGBIZENGZHANG24%,ZHI17YIMEIYUAN,ANGUDINGHUILVJISUANZENGZHANG22%


BEIMEIDEJINGXIAOSHOUETONGBIZENGZHANG21%,GUOJISHICHANGTONGBIZENGZHANG47%


ZAIXIANXIAOSHOUTONGBIZENGZHANG94%,ANGUDINGHUILVJISUAN,TONGBIZENGZHANG92%。


WANGSHANGXIAOSHOUZHANZONGXIAOSHOUEDE52%,SHOUCICHAOGUO50%,ERSHANGYICAIZHENGNIANDUTONGQIWEI33%


MAOLILVTONGBIZENGZHANG25%,ZHI10YIMEIYUAN,MAOLILVWEI58.6%


YINGYELIRUNTONGBIZENGZHANG10%,ZHI4.579YIMEIYUAN


JIEZHI2021NIAN1YUE31RIDE2020CAIZHENGNIANDU,LulemonDEZHUYAOCAIWUSHUJURUXIA:


JINGXIAOSHOUETONGBIZENGZHANG11%,ZHI44YIMEIYUAN,ANGUDINGHUILVJISUANZENGZHANG10%


ZAIXIANXIAOSHOUTONGBIZENGZHANG101%


ZHIYINGDIANDEJINGXIAOSHOUEBIQUNIANTONGQIZENGZHANGLE34%


BEIMEIDEJINGXIAOSHOUETONGBIZENGZHANG8%,ERGUOJISHICHANGYUQUNIANTONGQIXIANGBIZENGZHANGLE31%


WANGSHANGXIAOSHOUZHANZONGXIAOSHOUEDE52%,ERSHANGYICAIZHENGNIANDUTONGQIWEI29%


MAOLILVTONGBIZENGZHANG11%,ZHI25YIMEIYUAN,MAOLILVWEI56%


YINGYELIRUNTONGBIZENGZHANG8%,DADAO8.2YIMEIYUAN


MEIGUXISHISHOUYIWEI4.5MEIYUAN,ERSHANGYIHUIJINIANDUWEI4.93MEIYUAN


DISIJIDUKAILE6JIAXINDIAN,QUANNIANKAILE30JIADIAN,DAOBENCAIZHENGNIANDUJIESHUSHI,SHIJIEGEDIDEMENDIANZONGSHUDADAO521JIA


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